Poor web design can result in a significant loss of website visitors, which can be extremely costly for business owners. Not only can high bounce rates negatively impact search engine rankings, but they can also lead to decreased sales and revenue, regardless of how much traffic your site receives. To optimize your website and convert more visitors into customers, it's essential to avoid common design mistakes.

Pop-ups

Pop-ups on the homepage of business websites can generate additional revenue, but they can also interrupt the user experience and be irritating, even if they promote your own business. Instead, prioritize promoting your products and services with clear call-to-action buttons above the fold. This approach is the best way to drive startup sales or subscriptions. Avoid using third-party ads as income sources, as they can detract from the website's ultimate goal. If necessary, use site banner ads to display them.

Stock Photos

Using stock photos can hurt your credibility and reduce conversions. Images of generic smiling people in front of a computer or at a desk do not communicate anything unique about your business and can make it appear less professional. Instead, consider using real photos of your team, products, and customers to showcase your business and build trust with your audience. This will help establish your business as authentic and increase conversions.

Long Forms

Complicated forms can be a major turn-off for visitors who are ready to sign up for your newsletter or make a request. The more fields there are, the more likely visitors are to abandon the process altogether. Instead, simplify your forms by only asking for the most necessary information, such as name, email, and password. You can always gather more information later on. While there may be times when you need to ask for additional details for lead generation purposes, in general, keeping your forms quick and painless is the way to go.

Having a User-Friendly Design

A design that is easy to navigate with a logical layout and clear calls-to-action (CTAs) is considered user-friendly. It ensures that visitors can quickly and easily find what they're looking for without feeling overwhelmed or confused.

User-friendly design is vital for retaining visitors on your site and ultimately converting them into customers.

The website doesn’t match Advert

It can be incredibly frustrating for users to click on an ad in search engine results and be directed to a page that has no relevance to the ad. Unfortunately, this is a common mistake made by many businesses who forget to keep their ads and landing pages updated.

If you are promoting a specific offer, such as a 40% discount, through Google Ads, ensure that the landing page displays the same promotion. Double-check that all of your ads are linked to the appropriate landing pages. It's common to spend more on advertising initially to generate a few orders for your startup sales.

Too Many Options

Business websites often overwhelm users with too many options, making it difficult for them to navigate. Having too many links and a complicated menu can discourage novice users. Instead, put yourself in the shoes of a first-time user and aim for clear and simple navigation. This approach will not only enhance the appearance of your website but also make it easier for visitors to comprehend your business and locate the information they need.